{"id":6963,"date":"2026-07-21T08:53:29","date_gmt":"2026-07-21T08:53:29","guid":{"rendered":"https:\/\/fullwood.com\/?p=6963"},"modified":"2026-07-21T09:06:11","modified_gmt":"2026-07-21T09:06:11","slug":"not-just-promises-but-action-albert-roelofs-mtec-on-milking-with-both-sense-and-sensitivity","status":"publish","type":"post","link":"https:\/\/fullwood.com\/en\/not-just-promises-but-action-albert-roelofs-mtec-on-milking-with-both-sense-and-sensitivity\/","title":{"rendered":"\u201cNot just promises, but action!\u201d \u2014 Albert Roelofs (MTEC) on milking with both sense and sensitivity"},"content":{"rendered":"<div class=\"tekst\">\n<p class=\"intro\">With over 25 years of experience as a dairy farmer, Albert Roelofs has in depth knowledge of the modern dairy industry. It is the foundation of his current role at MTEC, where he uses his expertise to introduce farmers to Fullwood\u2019s high quality products \u2014 including the innovative M2erlin milking robot. Roelofs not only speaks the language of the farmer, but also understands &#8211; better than most people &#8211; what cows need to really thrive. To him, that\u2019s the essence of successful milking: a happy cow.<\/p><h2>Fullwood Family<\/h2>\n<p>\u201cFullwood may not be the biggest, but it is the oldest dairy company in the world \u2014 and that\u2019s where its strength lies,\u201d Albert says. \u201cMilking is in the organization\u2019s DNA.\u201d At MTEC, he sells Fullwood products such as the Merlin milking robot. \u201cI feel part of the Fullwood Family. In nine out of ten cases, I\u2019m the first person to sit down with a customer, whether it\u2019s about a milk tank or a robot. We keep communication deliberately short \u2014 between MTEC, Fullwood, and the farmer \u2014 so we can respond quickly. And let\u2019s be clear: customers are incredibly important to me, but there\u2019s one that matters even more \u2014 the cow. When the cow is happy, everything simply runs better: the farmer is pleased, we\u2019re satisfied and the whole system works more smoothly. It always starts and ends with the cow.\u201d<\/p>\n<h2>Simple and solid<\/h2>\n<p>Albert: \u201cWhen I\u2019m on the road visiting customers &#8211; both existing ones and prospects &#8211; I like to literally show what our true strength is. Many people have never seen the M2erlin up close, and it\u2019s great to demonstrate how robustly it\u2019s built. I literally take the machine apart right in front of them. The robot is made entirely of stainless steel and simply cannot rust \u2014 even the bolts in the concrete are stainless steel. You won\u2019t find that anywhere else. The M2erlin stands out in three key areas: quality, quiet operation and energy efficiency. It delivers reliable performance for many years, operates whisper\u2011quiet \u2014 because calmness in the barn is essential \u2014 and uses remarkably little power, which matters more than ever today. On top of that, the unique K\u2011flow system ensures a natural cow traffic pattern. The animals can enter and leave the box from multiple sides, without expensive sorting gates or complicated extras. That\u2019s typical Fullwood: simple, strong and always reliable.\u201d<\/p>\n<h2>Freedom<\/h2>\n<p>Albert: \u201cGood milking \u2014 that\u2019s Fullwood\u2019s mission. And with our perfect milking technology, STREAMPULSE, we prove it every day. The philosophy behind Fullwood is all about freedom for the cow. In the past, the calf would come to the cow several times a day to drink; now it\u2019s the other way around. The cow chooses her own moment and walks to the milking robot voluntarily. The robot takes over the calf\u2019s role, but in a way that fully fits her natural rhythm. Because she feels free and stays in contact with the herd, she enjoys coming to the robot. There, she experiences calm and space, while the robotic arm closely follows her movements \u2014 exactly what freedom is meant to feel like.\u201d Albert knows how important freedom is for cows. \u201cI\u2019ve milked and bred cows for over 25 years myself. Now I help my customers see the world through their eyes. The typical M2erlin user is down to earth, practical, and focused on quality, reliability, and service. And that\u2019s exactly what Fullwood delivers: not just promises, but result.\u201d<\/p>\n<\/div>\n\n\n<div class=\"mw2 galerij-drie-beelden rechts\">\t\t<img decoding=\"async\" src=\"https:\/\/fullwood.com\/wp-content\/uploads\/2026\/07\/Van-Ittersum-9-scaled.jpg\" \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fullwood.com\/wp-content\/uploads\/2026\/07\/Van-Ittersum-4-verkleind-scaled.jpg\" \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fullwood.com\/wp-content\/uploads\/2026\/07\/Van-Ittersum-7-scaled.jpg\" \/>\n\t\t<\/div>\n\n\n<div class=\"grid2 maak-kennis bg-bluegradinv\">\n\t<div class=\"wysiwyg\">\n\t\t<h2>More information<\/h2>\n\t\t<p>More information about Fullwood?\t\t<\/p>\n\t\t<p><a class=\"button arrow white\" href=\"https:\/\/www.fullwood.com\/en\/about-us\/\">About us<\/a><\/p>\n\t<\/div>\n\t<figure class=\"round\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1\" width=\"1\" class='placeholder-svg' \/><img decoding=\"async\" src=\"https:\/\/fullwood.com\/wp-content\/uploads\/2023\/11\/call-to-action-koeverkeer.jpg\" alt=\"\" \/><\/span><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"image":"6988","intro":"\u201cNot just promises, but action!\u201d \u2014 Albert Roelofs (MTEC) on milking with both sense and sensitivity","header_image":"6996","heading":"\u201cNot just promises, but action!\u201d \u2014 Albert Roelofs (MTEC) on milking with both sense and sensitivity","caption":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6963","post","type-post","status-publish","format-standard","hentry","category-niet-gecategoriseerd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not just promises, but action! | Fullwood<\/title>\n<meta name=\"description\" content=\"Interview with Albert Roelofs of MTEC about milking with mind and heart. 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